Nutraceuticals and pet supplements have been wildly popular pet products in the US, creating billions of dollars in sales for manufacturers over the last decade. Popular pet supplements include Calm, an enzyme supplement; Powerade, a mineral supplement for dogs and cats; and Purina’s My Peaceful Life for Dogs and Cats, a probiotic supplement. In a recent article, I discussed the massive profits realized on pet supplements. The Calm supplement alone generated over five billion dollars in sales in the first year alone.
Nutraceuticals and pet supplements are usually made up of various types of vitamins, minerals, and other nutrients that improve health and vitality. For example, one type of Nutraceutical might combine ingredients like calcium, chromium, lysine, magnesium, potassium, sodium, and zinc together to improve the function of the kidney and increase the levels of calcium and potassium in the animal’s body. Many Nutraceuticals also contain herbs like Aloe Vera or other herbs that promote immunity and reduce inflammation and pain. Other ingredients may even help decrease cancer risk or help to prevent the onset of certain types of cancer.
Pet supplement companies make a killing from selling pet supplements because pet owners have such high expectations for their pet’s health. The average pet owner expects their pet to be lively, healthy, happy, and safe. And when a pet supplement company markets its product as “essential for your pet’s health” – i.e., something your pet must have in order to be “healthy” – this gives pet owners more to buy. And the profit motive is most obvious: companies make their largest profits when they sell lots of product. If you go to your local pet store, you’ll find a wide variety of pet supplements for sale, but it can still be difficult to choose the best supplement for your pet.